Nadia Al Yafai
Building Purpose-Driven Financial Services Mutuals & SME Businesses
Businesses are under increasing staff, customer and regulatory pressure to be socially and environmentally responsible. I help SMEs and mutuals be the driving force in this space.
By developing your purpose-driven strategy, building social innovation partnerships, defining your role in enabling a ‘just transition’ as part of your sustainability strategy, and crafting powerful communications, you can deliver greater impact, outcomes and improve competitive positioning.
Wherever you are on your journey, I can support you to get to the next level:
Responsible Business, Purpose, Impact and Just Transition Strategy
- Map where you are now and shape your unique journey.
- Articulate your overarching vision and strategy with full stakeholder engagement.
- Define your role in enabling a ‘just transition’ (social/people impact of the move to net zero).
- Develop your ‘purpose’ teams and upskill your business.
- Identify the right frameworks and interventions e.g. Sustainable Development Goals, B-corp, % of pre-tax profit allocations.
Impact & Innovation
- Identify where you can focus to make the biggest difference.
- Embed a purpose-driven focus into your proposition and commercial approach.
- Identify and build incredible social innovation partnerships (charities, social enterprises).
- Measure and evaluate to demonstrate transformative change and outcomes.
- Develop change behaviour, engagement, communications and reporting approaches.
Leveraging Mutuality
- I can shape all of the above through a mutuality lens, and more…
- What does mutuality enable you to do for customers and society?
- Are your Board and Exec utilising the full power of your mutuality?
- Powerfully communicate, inspire and engage your members.
Biography
I am the former Head of Mutuality & Social Impact, and Purpose Lead, at Royal London Group, UK & Ireland’s largest financial services mutual. I led on the Group Just Transition Approach and oversaw both the development of our Social Innovation focus, working with social enterprises to develop solutions for societal and environmental programmes, and the development of financial resilience measures for our customers. I bring commerciality, creativity and ambition to your business.
I have 12 years + expertise in leading and embedding purpose-driven, transformative strategies across complex, consumer-focused financial services and law firms, including FCA, RBS, Lloyd’s of London and Clifford Chance. I am a Board member of the Institute of Corporate Responsibility & Sustainability (ICRS), the professional body, a trustee for Groundwork, a leading national environment charity, a Royal Society of Arts Fellow for my commitment to positive social change, and a writer.
Having operated at Board, Exco and all-staff levels, and worked closely with Product, Brand, People, PR & Advocacy and Responsible Investment teams, I am adept at strategy and stakeholder engagement, facilitating collaboration, influencing and embedding. An accomplished speaker, I’ve presented extensively, at Townhalls and AGMs, with the CEO and Chairman, and on behalf of Business in the Community, Heart of the City and Bristol Green Capital Partnership, and many others.
Find out how we can work together for consultancy advice and short-term/interim support.
Available for speaker engagements.
Socials
Articles
- A Just
Transition: a critical role for mutuals in the ESG agenda
Association of Financial Mutuals 2023 -
Ambassador recommends: Climate Impacts are Social Impacts
Article for Heart of the City 2022 -
Social Innovation for a Just Transition
School for Social Entrepreneurs 2022
Blogs
- CSR, Social Impact & the Just Transition
- Climate and race: tackling both for a just transition
- Why I am a charity trustee
Videos
Books
Contact
