Nadia Al Yafai

Nadia Yafai

Building Purpose-Driven Financial Services Mutuals & SME Businesses

Businesses are under increasing staff, customer and regulatory pressure to be socially and environmentally responsible. I help SMEs and mutuals be the driving force in this space.

By developing your purpose-driven strategy, building social innovation partnerships, defining your role in enabling a ‘just transition’ as part of your sustainability strategy, and crafting powerful communications, you can deliver greater impact, outcomes and improve competitive positioning.

Wherever you are on your journey, I can support you to get to the next level:

Responsible Business, Purpose, Impact and Just Transition Strategy

Impact & Innovation

Leveraging Mutuality


I am the former Head of Mutuality & Social Impact, and Purpose Lead, at Royal London Group, UK & Ireland’s largest financial services mutual. I led on the Group Just Transition Approach and oversaw both the development of our Social Innovation focus, working with social enterprises to develop solutions for societal and environmental programmes, and the development of financial resilience measures for our customers. I bring commerciality, creativity and ambition to your business.

I have 12 years + expertise in leading and embedding purpose-driven, transformative strategies across complex, consumer-focused financial services and law firms, including FCA, RBS, Lloyd’s of London and Clifford Chance. I am a Board member of the Institute of Corporate Responsibility & Sustainability (ICRS), the professional body, a trustee for Groundwork, a leading national environment charity, a Royal Society of Arts Fellow for my commitment to positive social change, and a writer.

Having operated at Board, Exco and all-staff levels, and worked closely with Product, Brand, People, PR & Advocacy and Responsible Investment teams, I am adept at strategy and stakeholder engagement, facilitating collaboration, influencing and embedding. An accomplished speaker, I’ve presented extensively, at Townhalls and AGMs, with the CEO and Chairman, and on behalf of Business in the Community, Heart of the City and Bristol Green Capital Partnership, and many others.

Find out how we can work together for consultancy advice and short-term/interim support.
Available for speaker engagements.







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